Yuma, Mila, Barcelona (The VkusVill Refugees)

Yuma’s Instagram “postcard” from Barcelona: “We are safe, we are resting. We cannot hide our happiness at being a family. Many THANKS to those who supported us, to those who dared to make themselves visible and express their support to us, and to those who supported us in person! Thanks to you, we have not given up! It was a difficult ordeal for all of us, we are all in rough psychological shape. But the sea, the sun and kindness are healing [us]) And we are still with you) and are ready to communicate. We are ready to tell you how it happened, what happened, and why) #wearenotamistake #vkusvill #familyequality

“We were left without work and without a home”: The young women from the deleted VkusVill ad have left Russia

ACCORDING TO ROSKOMNADZOR, UTOPIA IS A PROJECT OF THE NASILIU.NET [“NO TO VIOLENCE”] CENTER WHICH, ACCORDING TO THE JUSTICE MINISTRY, PERFORMS THE FUNCTIONS OF A FOREIGN AGENT

Why is this not the case?

Women featured in an ad for the VkusVill supermarket chain, which was removed due to homophobic threats, have left Russia for Spain. Yuma, the head of the family, has written about this on Instagram.

“We are safe, we are resting. We cannot hide our happiness at being a family. […] It was a difficult ordeal for all of us, we are all in rough psychological shape. But the sea, the sun and kindness are healing [us],” she wrote.

Yuma’s daughter Mila has asked [her Instagram] followers for help in finding a job. She writes that she can only work remotely, and receive a salary in euros. “Unfortunately, due to this difficult situation with VkusVill, we were left without work and without a home. […] Now my family and I really need to get settled in Barcelona, we are having a difficult time and we need friends, and maybe your friends’ friends or their friends will help us start a new life in Barcelona,” the post says.

Mila’s Instagram appeal for help finding a job

In late June, the supermarket chain VkusVill published photos of families who are their customers and their favorite products on its website and social networks. Among the photos was a family consisting of a mother, two daughters, and the wife of one of them. After the photos were published on Instagram, users divided into two camps: some called for a boycott of the store and threatened the company and the women with violence, while others supported the campaign.

Four days later, VkusVill deleted the photos, and an apology appeared in their place: “This page contained an article that has hurt the feelings of a large number of our customers, employees, partners and suppliers. We regret that this happened, and we consider this publication our mistake, which manifested the unprofessionalism of individual employees.” The apology was signed by Andrey Krivenko, the chain’s founder, and eleven top managers.

VkusVill’s Instagram apology, along with their image of a “proper” Russian family

The removal of the ad caused an even more violent reaction — users most often called it a “disgrace” and “support for homophobia.” Utopia published different opinions on the incident.

Source: Utopia, 3 August 2021. Thanks to Maria Mila for the heads-up. Translated by the Russian Reader

Vicky Cristina Petersburg

vicky cristina barcelona

Barcelona should be compared with St. Petersburg rather than with Moscow. The city really resembles Russia’s cultural capital. It has its own language (the press is sold in two languages: Spanish and Catalan), its own traditions, its own attitude to bullfighting (bluntly negative), its own modernist architectural masterpieces, its own neverending construction project (the Sagrada Família), and many other things of its own, something most of the locals do not hesitate to declare openly by hanging the Catalan flag on every balcony, thus demonstrating their own importance and independence.
Salfetki, July 23, 2017

What is this inveterate world traveler on about?

Do Petersburgers have a bluntly negative attitude to bullfighting? Is there bullfighting in Petersburg? (No.)

Do they hang the offical Petersburg or Ingrian flags on their balconies? Do they even hang the Russian flag on their balconies? Do they feel independent from the rest of Russia? (For the most part, no.)

What neverending construction project does Salfetki have in mind?

On the other hand, Petersburg does have modernist architectural masterpieces, but almost without exception they are either ignored altogether or roundly abused.

Maybe there was something to the Soviet policy of keeping the vast majority of its extraordinarily happy socialist subjects locked up inside the country’s endless expanses, because now that Russians (with money) are free to travel the world, especially Europe, all they can see and want to see is either social collapse and rampant Islamization (the first of which they signally fail to notice at home, as they also fail to notice Russia’s rather large NATIVE Muslim population) or a different version of the Motherland, as in this woebegone travelogue.

salfetki-sexy girlfriend in barcelona with Fjällräven backpackSalfetki’s sexy girlfriend on the streets of Barcelona (or is it Petersburg?)—sporting a Fjällräven knapsack, of course.

It is true there are two languages in Petersburg (and the rest of urbanized Russia, as far as I know), although the second language does not have its own press per se. It is more of a patois, like the one spoken by Alex and his pals in A Clockwork Orange. You encounter truckloads of it on social media and trendy websites like The Village (whose blatantly English moniker is hardly accidental).

You also see a lot of it on the streets, as I did yesterday.

novy chiken gurme ekzotik

In Petersburg patois, the sign reads, “Novy Chiken Gurme Ekzotik.” This translates into English as “New Chicken Gourmet Exotic.” TRR

Photos by Salfetki and the Russian Reader