Wildberries and the War

Enemy drones attacked Wildberries warehouses in Leningrad Region in the early hours of 24 July, reported Alexander Drozdenko, head of Russia’s 47th region.

Governor Alexander Beglov reported that, in Petersburg, “civilian infrastructure on Moscow Highway was targeted.”

The Russian Defense Ministry claimed it had downed 571 Ukrainian Armed Forces drones over Russia’s regions overnight.

Delovoi Peterburg reports below what we know about the latest series of attacks on warehouses in the Petersburg metro area.

Repelling the drone attack in Leningrad Region: Fire in Novosaratovka

Three people were injured and hospitalized in stable condition, Drozdenko said.

“A drone strike caused a fire at Wildberries warehouses in the village of Novosaratovka* in the Vsevolozhsk District,” the governor explained.

In addition, a warehouse belonging to the Severnaya poultry farm in the village of Sinyavino, Kirovsk District, Leningrad Region, sustained damage. No one was injured. Debris from the drone fell onto the grounds of the old hospital, according to Andrei Voropayev, head of the Sverdlov Settlement.

“They’re not letting anyone in there, including us. We don’t know what was there. Just warehouses and more warehouses. Definitely no chemicals. When it was shot down over the Neva, one drone fell on the old hospital in the village. There are only bare walls there, no people, and the firefighters have left,” Voropaev told 47news.

A drone alert was issued in Region 47 at 01:43 Moscow Time on 24 July 2. Drozdenko reported that fifty drones had been shot down over the region. The regional governor lifted the drone threat alert at 06:17 Moscow Time.

“The drone threat in the Leningrad Region has been lifted. Fifty-nine enemy UAVs have been shot down. I thank the anti-aircraft forces for their effective performance,” said Drozdenko.

The Investigative Committee reported that a criminal case had been opened regarding a terrorist act (per Article 205 of the Russian Federal Criminal Code) in connection with “an attack by Ukrainian armed groups on civilian targets in the Leningrad Region.” No further details of the attack were provided in the statement.

Attack on Petersburg: Shushary and Utkina Zavod

The company’s warehouses in Petersburg were also targeted. According to the RWB (Wildberries | Russ) press office, operations at two logistics complexes have been temporarily suspended.

“Operations at the company’s logistics complexes in Shushary and Utkina Zavod (both in Petersburg) have been temporarily suspended. Updates on the resumption of operations will follow,” the press office stated.

The company clarified that there had been no casualties at Wildberries facilities in Petersburg and the Leningrad Region.

Some of the warehouse space and merchandise was salvaged, and a swift evacuation was carried out at the warehouses, such that there were no casualties, Tatyana Kim later reported.

“Dear partners, up-to-date information on the situation is being published on the seller’s website. All our efforts are now focused on redistributing goods across warehouses to ensure more efficient inventory turnover and the economic stability of our partners,” the Wildberries founder wrote on her social media channel.

Eyewitnesses reported that Pyaterochka’s warehouses in Utkina Zavod may also have been hit, but X5 (the discount grocery store chain’s operator) denied this.

“The reports are false. The facility was not damaged and will continue to operate as usual,” X5 told DP.

Governor Beglov reported that efforts are underway to address the aftermath of the attack on a civilian infrastructure facility on Moscow Highway.

“The emergency response headquarters, which I personally head, has been coordinating the work of the municipal services and interagency cooperation,” the governor wrote on Max.

Drivers and eyewitnesses have reported that traffic on Moscow Highway has come to a standstill. The City Transportation Committee announced that, due to the impassability of Moscow Highway, bus lines 179, 192, 196, 197, and 388 have been temporarily rerouted.

“Bus routes Nos. 179, 192, 196, 197, and 388 are running via Danube Boulevard and Sofia Street, then continuing along their regular routes (in both directions). We recommend that residents of Slavyanka take suburban commuter trains. Trains are running every ten minutes,” the transportation committee announced.

Eyewitnesses report major traffic jams in the south and southeast of the city, on the Ring Road and on Sofia Street.

“A massive traffic jam has formed on Sofia Street heading toward the city: it starts past the intersection with Ust-Izhorsk Highway. There is also a major traffic jam on the inner ring road between Murmansk Highway and Moscow Highway; it is caused by the closure of the city-bound exit to Moscow Highway due to roadwork,” reported the city’s Megapolis channel on Telegram.

A live map of the traffic jams in question, in Petersburg’s far south. Image courtesty of *Delovoi Peterburg*

Residents of a building on Aleksa Dundić Street in the Frunze District were evacuated on the afternoon of 24 July, according to 78.ru. Residents of stairwells 8 through 19 were asked to leave their flats and go outside.

Pulkovo Airport imposed flight restrictions starting at 1:46 a.m. and resumed flight operations at 6:00 a.m. Moscow Time after the drone threat was lifted.

As of that time, over fifty flights had been delayed by two hours or more, and fourteen were waiting at alternate airports. By 8:20 a.m., Pulkovo had handled approximately thirty flights, both arriving and departing. Two flights arrived in Petersburg from alternate airports, according to the VVSS (Northern Capital’s Air Gateway) press service.

“All services are working to fulfill the daily flight plan per the revised schedule,” airport officials said.

UPDATE: As of 9:15 a.m., approximately sixty flights had been dispatched to their destination airports, and seven aircraft had arrived in Petersburg from alternate airports.

During the drone threat, restrictions on mobile communication were in effect in the metropolitan area, with the peak number of complaints occurring overnight.

A chart showing numbers of complaints about loss of mobile phone coverage in the Petersburg area during the 24 July 2026 drone attack. Image courtesy of Delovoi Peterburg

The damage from the attacks on Wildberries warehouses in the Leningrad Region and Petersburg could reach 76 billion rubles [approx. 861 million euros], according to preliminary estimates done for DP by Sergei Semko, lead analyst at Data Insight, conducted preliminary calculations for DP.

Attacks on Warehouses: A Timeline

In recent days, Wildberries warehouses have been targeted by enemy drones. Just yesterday, two logistics complexes sustained damage in Voronezh.

The first attacks on Wildberries warehouses in Russia took place on 18 July. The strikes targeted the company’s facilities in the Tambov and Moscow regions. At least eight people were killed, and more than sixty civilians were injured. Several of the injured were in critical condition.

On the night of 21–22 July, drones attacked large Wildberries warehouses in Krasnodar and Nevinnomyssk, Stavropol Territory. A local state of emergency was declared in Nevinnomyssk. The head of the Krasnodar Territory reported one fatality resulting from an attack on the oil depot in Armavir and provided an update on the condition of those injured at the warehouses in Krasnodar. The Investigative Committee classified the attacks as acts of terrorism. A criminal case has been opened under Article 205 of the Russian Federal Criminal Code.

DP has reported that the drone strikes on Wildberries warehouses have created problems not only for that particular and the sellers collaborating with it. In fact, a new reality has dawned for the entire Russian e-commerce and logistics market. Everyone will have to restructure their internal procedures and come up with new solutions.

Source: Ksenia Malinovskaya, “Drones Attack Wildberries Warehouses near [sic] Petersburg,” Delovoi Peterburg, 24 July 2026. Translated by the Russian Reader

* Here are some snapshots I took of Novosaratovka during a Sunday Cafe expedition there in December 2015:

Russian businesses have been feeling the effects of the war in Ukraine through tax increases, rising costs caused by fuel shortages, and supply chains disrupted by sanctions. Now, there is another risk to contend with: Ukrainian drone strikes on their facilities.

As Ukraine wages a campaign to bring the conflict home to ordinary Russians, it has opened a new front aimed at the online marketplace Wildberries, a pillar of the country’s retail economy and a potent symbol of modern life in Russia.

In recent days, Ukraine has hit five warehouses belonging to Wildberries, a Russian analogue to Amazon, as well as storage sites for other large retailers. Eight people were killed in attacks on Saturday and one person on Wednesday, the Russian authorities said. The strikes on Saturday alone were reported to have wiped out between 6 and 9 percent of the storage capacity of Wildberries.

Ukraine’s long-range strikes on Russian economic targets, including a months-long campaign of attacks on oil processing facilities, are intended to pressure President Vladimir V. Putin to end the war, in part by hampering his ability to finance it. The oil strikes have caused fuel shortages that have led to lines at gas stations, and they could affect the coming harvest season.

Mr. Putin has signaled no intention of backing away from his objectives in the conflict, and the economy, while weakened by the war, is not on the verge of collapse. Still, analysts said that if the attacks on Russia’s business infrastructure continued, the ripple effects could pose severe economic challenges on top of a range of other war-related strains, reducing tax collections and adding to inflation.

Ukraine has targeted Wildberries warehouses in five regions across Russia, including a reported strike early Thursday in the Voronezh region, south of Moscow. A fire at a warehouse in Elektrostal, a city in the Moscow region, took three days to extinguish.

The day after the initial strikes, Russia unleashed the largest missile attack on Kyiv, the Ukrainian capital, since the war started in 2022, firing at least 35 ballistic and hypersonic cruise missiles.

Ukraine has said that its strikes are in retaliation for Russian attacks on its postal delivery hubs and other civilian infrastructure, a yearslong campaign by Moscow that has been far more devastating than Kyiv’s strikes against Russia. A Russian attack last week on a postal terminal in the northeastern city of Kharkiv left three people dead and 20 injured.

President Volodymyr Zelensky of Ukraine has also said that Wildberries facilities are a legitimate target because the company sells goods to the Russian military. The Kremlin spokesman, Dmitri S. Peskov, has denied the accusation.

Wildberries has a policy of not selling military-grade weapons, but it does sell goods used by soldiers, like commercial drones that can be jury-rigged with explosives, as well as fiber-optic cables, tactical clothing and other so-called dual-use items.

The Wildberries attacks have been calamitous for small Russian entrepreneurs who sell goods through the site, the country’s largest online marketplace.

One of them, Timur, woke up on Saturday morning to news that he had lost clothing and shoes worth about $25,000 as a result of the attacks on the Wildberries warehouses in Elektrostal and in Kotovsk, in the Tambov region, southeast of Moscow.

Timur, who was nervous about speaking with foreign journalists when reached by telephone and asked that his last name be withheld to avoid reprisals, said that his main concern was the uncertainty that he and other Russian entrepreneurs now faced.

He said on Tuesday that it was unclear what would happen next “because most likely they are not the only warehouses that will be attacked.”

Hours later, two more Wildberries warehouses that contained his apparel, in the southern Stavropol and Krasnodar regions, were hit by drones. His losses doubled.

Timur said he had been building his business for five years, “and it can just collapse in a week,” he said, a precarity that Ukrainians have been living with for nearly four and a half years.

He warned of the effects on the Russian economy, saying that continued strikes could cause the Wildberries business model to collapse, raising prices and bringing about shortages.

Alexander Kolyandr, director for Europe at the Eurasia Group, a consulting firm, echoed that view.

“The company itself and all the sellers will likely pay less in taxes than last year, and given the size, it might be pretty substantial, especially at a time when the Russian budget is experiencing a widening deficit,” Mr. Kolyandr said.

Additionally, the cost of protecting, rebuilding and insuring the warehouses will be passed on to consumers, he said, contributing to already high levels of inflation.

The attacks on Saturday in the Moscow and Tambov regions destroyed goods worth almost as much as Wildberries’ entire profit last year, according to expert estimates reported by Kommersant, a Russian newspaper, and by Forbes Russia.

The company’s chief executive, Tatyana Kim, promised financial compensation of about $25,000 to families of the workers who were killed and half of that amount to the injured.

At the beginning of the month, Wildberries and another large online marketplace, Ozon, changed their terms and conditions to stipulate that the companies had no legal obligation to compensate for losses caused by drone attacks.

On Wednesday, however, Ms. Kim announced payouts to small-scale sellers who were “most vulnerable.” She did not disclose the amounts.

Many sellers on Wildberries financed their products with loans, including Timur, who told of interest rates as high as 35 percent. Some vendors risk having their bank accounts frozen as soon as next week if they are unable to make tax payments due in the coming days, according to the business newspaper Vedomosti.

A civilian facility like a warehouse can become a lawful military target if it is being used, or is being prepared to be used, for military purposes, said Michael Schmitt, who teaches international law at the University of Reading in England and is a former legal adviser to the U.S. military.

Combatants, he said, must take into account exactly what kind of materials are inside, have a high degree of certainty about the site’s future military use and make efforts to mitigate harm to civilians.

Maria Snegovaya, a researcher at the Center for Strategic and International Studies, said that Russia’s economic slowdown, related in part to Ukraine’s long-range strikes, had coincided with declining levels of support for the war.

But some in Russia said that the increased drumbeat of attacks could rally Russians around their leader.

“The adversary started doing the job of our propaganda, which is to explain to the nation that a real war is underway, and no one can just lie low,” a Russian military blogger, Roman Saponkov, wrote on Telegram. “At first they switched off fuel at the petrol station, now they took on Wildberries warehouses. Next, it will be beer factories and nail salons.”

Source: Valerie Hopkins and Alina Lobzina, “A New Target for Ukraine’s Long-Range Attacks: Russia’s Version of Amazon,” New York Times, 23 July 2026. Since my digital + weekend delivery subscription to the Gray Lady costs me an arm and a leg (to wit, forty dollars a month), I feel no compunction about reposting their articles on this website, which has always been free to anyone anywhere whose government hasn’t banned it (as Russia’s did in 2022). |||||| trr

Best Russian Brand

Yevgeny Prigozhin. Photo: Yuri Martyanov/Kommersant

Russian businessman, owner of the Concord Group of companies, “Putin’s chef” and confidant of the president, founder of a media empire and the Wagner Group, and one of the most famous people in Russia, Yevgeny Prigozhin now faces criminal charges of organizing an armed rebellion.

Prigozhin was born in Leningrad on 1 June 1961. We know that his mother, Violetta, worked at a hospital, his father died early, and his stepfather Samuel Zharkoy raised the future “Kremlin chef.” Zharkoy also encouraged Prigozhin to ski: his stepson graduated from Athletics Boarding School No. 62, where the swimmer Vladimir Salnikov and the gymnast Alexander Dityatin were his classmates. Prigozhin then enrolled at the Leningrad Chemical and Pharmaceutical Institute, but, according to his own account, he did not finish his degree there.

In 1979, the entrepreneur was given a suspended sentence on robbery charges. According to media reports, in 1981 he was sentenced by the Zhdanov District Court to twelve years in prison for a number of crimes at once, but in 1988 he was pardoned, and in 1990 he was released from prison early.

Beginnings

As Prigozhin himself recounted in an interview, his first business, founded in 1990, was selling hot dogs at the Apraksin Dvor market, the first such outlet in the city. “The mustard was mixed in my apartment, in the kitchen. My mother also tallied the proceeds there. I earned $1,000 a month, and that amounted to piles of rubles,” the businessman said.

In the 1990s, Prigozhin managed Kontrast, a chain of private grocery stores. He launched his future restaurant business in 1995 by opening Wine Club, a bar and shop on Vasilyevsky Island. In late 1996, after meeting the Briton Tony Gere, Prigozhin opened the Old Customs House, which is considered one of the first elite restaurants in Petersburg. According to some reports, his partner in this business venture was Mikhail Mirilashvili, a well-known Petersburg entrepreneur who years later cofounded the VKontakte social media network.

Prigozhin later opened three more establishments: Seven Forty, Stroganov Yard, and Russian Kitsch. In 1998, he opened the restaurant New Island on the used passenger ship Moscow-177, purchased for fifty thousand dollars, which became a popular spot in Petersburg. When Prime Minister Sergei Stepashin and IMF managing director Michel Camdessus visited the city in June 1999, New Island was the only decent place to wine and dine the high-ranking guests.

In 2001, Vladimir Putin dined there with Jacques Chirac, and a year later with George Bush. In 2003, according to media reports, the Russian president celebrated his birthday there. Since the businessman personally served dishes to the president, he was dubbed “Putin’s chef” and “the Kremlin’s chef.”

By that time, Prigozhin had already moved into the catering business, founding Concord Catering in 1995. In 2002, he launched the Damn!Donalds chain of fast food restaurants: the businessman came up with the name himself. The chain was shuttered ten years later, however.

As the businessman recounted in an interview about the success of his catering business, by 2005 he owned “the largest catering company in Russia for ten years running.” “We did all the G8s and the summits,” Prigozhin recalled. From information available in open sources, it follows that the businessman actually did organize a number of banquets for high-ranking guests, including meals at the Russian Federal House of Government.

Buoyed by this success, Prigozhin decided to enter the school meals market. “I decided to try my hand at it and chose a couple of schools on Vasilyevsky Island — No. 10 and No. 18. Of course, it wasn’t a business. I began feeding the schoolchildren airtight-packaged box meals. I set up modern compact kitchens right in the schools — everything fit in a six-square-meter space. At the same time, I carefully researched the topic.”

In the 2000s, Prigozhin went into the construction business. In particular, he built Northern Versailles, a gated mansion community, in Petersburg’s Lakhta district. In 2016, a company belonging to the businessman built the Lahta Plaza [apartment and hotel] complex next to St. Petersburg Tricentennial Park.

In 2016, it transpired that a Prigozhin-affiliated company bought the premises of the Shop of Merchants Yeliseyev, which he had occupied on lease since 2010, after making expensive renovations. By 2015, Prigozhin’s companies had become the largest supplier of food to the Defense Ministry.

In 2018, Vladimir Putin said in an interview with western media, “He is not my friend. I know such a person, but he is not on my list of friends.”

Media Empire

In 2013, it was reported that the Internet Research Agency, which was informally dubbed the “troll factory,” was located on Savushkin Street in Petersburg. Hundreds of people worked on the media holding’s websites. Prigozhin’s connection with the growing media empire was denied by Concord’s press service.

2019 saw the emergence of the Patriot Media Group, which included the Federal News Agency (FAN), Economy Today, Politics Today, and Nation News. Yevgeny Prigozhin headed its board of trustees, but the businessman’s financial involvement in the project was denied.

Western sanctions against Prigozhin were imposed for the first time over the involvement of his media outlets in the information campaign [sic] for the US presidential election.

Wagner

The Wagner Group, a private military company, was founded in 2014. Subsequently, Wagner soldiers were involved in fighting in eastern Ukraine and, later, in Syria. In 2017, the company was placed on the US sanctions list. But [Prigozhin] admitted his involvement in founding Wagner only in 2022. Western countries have claimed that Wagner mercenaries have also operated in Libya, the Central African Republic, Sudan, Mozambique, and Mali.

SMO

Since 24 February 2022 and the beginning of the SMO, Prigozhin gained worldwide fame in connection with the Wagner Group’s actions in Ukraine. Wagner’s troops have been heavily involved in the fighting. Mercenaries recruited among convicts have been actively joining the ranks of Wagner PMC. In March, the businessman claimed that over 5,000 ex-convicts had returned to Russia after participating in combat.

The conflict between the Defense Ministry and Prigozhin rapidly deteriorated in 2022, although friction between the two parties had essentially begun several years earlier.

A year later, in February 2023, Prigozhin publicly voiced dissatisfaction with the lack of ammunition during the battles for Bakhmut (Artemovsk). A campaign entitled #GiveWagnerShells gained momentum on the internet.

On May 10, the businessman, amid rumors of a “shell famine,” publicly announced his willingness to transfer Wagner’s positions in Bakhmut to Chechnya’s Akhmat Regiment at the suggestion of Chechen ruler Ramzan Kadyrov. On May 20, the businessman said that Wagner had taken Bakhmut, and once again made highly critical remarks about the Defense Ministry. Five days later, Prigozhin announced that he was withdrawing his units from the city.

In June 2023, the businessman asked Defense Minister Sergei Shoigu to release the Concord Group from its catering contract in the SMO zone after more than sixteen years of successful cooperation with the Russian military’s kitchens.

Moreover, Prigozhin said that an order that members of volunteer detachments must sign contracts with the Defense Ministry did not apply to the Wagner Group.

Then came June 23. Wagner’s founder made new public statements, triggering criminal charges against him. If convicted, Prigozhin faces up to twenty years in prison.

Source: Irina Kurbat, “Who is Yevgeny Prigozhin?” Fontanka.ru, 24 June 2023. Translated by the Russian Reader

Goods bearing the emblems of the Wagner Group (including chevrons, flags, t-shirts, baseball caps, and sewn-on patches) have been brought back to the “counters” at Wildberries, as our correspondent verified on the evening of June 24.

In the first half of the day, a source at Wildberries told RIA Novosti that the online retailer had bearing removing goods bearing the [private military] company’s emblems and was going to remove them altogether. Later, such goods were hidden by Ozon, where they are still unavailable.

Source: “Wildberries brings back Wagner-branded goods,” Fontanka.ru, 24 June 2024. Translated by the Russian Reader

A search for the phrase “Wagner PMC” on the website of popular Russian online retailer Wildberries garnered 8,736 items, including the fetchingly reimagined Russian tricolor flag, below. This search was performed at 11 p.m. Moscow time on 24 June 2023.

Zenit FC midfielder Wendel has decided not to return to Petersburg due to the situation with the Wagner PMC, reports Sport Express, citing the player’s agent Cesare Barbieri.

“This is definitely a very delicate situation. Wendel will stay in Brazil until the situation improves. The club has already been notified of this. Zenit has reacted understandingly to the situation,” the agent said.

In the 2022–2023 season, 25-year-old Wendel has played twenty-five matches for Zenit in the Russian Premier League, scoring eight goals.

Source: “Zenit football player Wendel afraid to return to Russia,” Fontanka.ru, 24 June 2023. Translated by the Russian Reader

Yesterday’s Top Stories

Good evening, friends. Here are the main news of the day:

— The Gulf of Finland has turned green. What is happening and how is it related to the heat? https://t.me/paperpaper_ru/27596

— Supplies of premium headphones manufactured by Sennheiser, Marshall, Sony and JBL are running out in Russia, Kommersant writes. Here is the rundown on supplies in St. Petersburg: https://ppr.today/9MGEytX

— [Russian online retailer] Wildberries has changed the name on the main page of its website. It now calls itself Yagodki [“Berries”]: https://t.me/paperpaper_ru/27604

— iStories talked to [Russian] soldiers traced to shootings and robberies in the Kyiv region. One confessed to everything: https://ppr.today/e3hRqev

— There are 24 free beds for coronavirus patients in St. Petersburg. The authorities will convert two more hospitals to covid wards: https://t.me/paperpaper_ru/27611

— Petersburgers are getting “subpoenas” and telephone calls recruiting them to fight in Ukraine. Those who do not want to fight are asked to sign a “waiver”: https://ppr.today/rY0KrCX

Photo caption: see what the Perseid meteor shower looks like in the countryside near Petersburg: https://ppr.today/GChPNeX

Source: Bumaga (Telegram), 15 August 2022. Translated by the Russian Reader

The Perfect Gift for Defender of the Fatherland Day

The Dendy Junior with a cartridge and detachable controllers

Toys for everyone

On the eve of Defender of the Fatherland Day [February 23], the demand for electronics (game consoles, laptops, tablets) has grown — they are among the most coveted gifts. Ozon said that in mid-February, unit sales of consoles and accessories had increased 2.2 times year-on-year. “Retro consoles have been an unexpected trend in the video game consoles category — they have been the best-selling products. Dendy Junior and Sega Genesis will be nostalgic February 23rd gifts for Petersburg residents,” the retailer’s press service added.

Wildberries has also seen a run on electronics. But electric razors (demand for them increased by 153% in the first half of February) and hair and beard clippers (up by 48%) have been their most popular items.

M.Video-Eldorado told us that headphones and portable acoustics have been trending. In addition, the new digital reality dictates its own rules: gifts that cannot be touched with your hands are becoming more and more desirable. High demand this year has been shown by digital content such as subscriptions to services (videos, books, etc.). Sales of digital codes for games had more than doubled by February 2021 [sic].

Sales on Avito of laptops and smartphones have also increased by 15% and 9%, respectively. You can buy devices for an average of 22,380 rubles and 17,920 rubles [approx. 249 and 199 euros]. Some female Petersburgers decided to make their task as easy as possible and present men not with a specific gift, but with a gift certificate. The Avito press service said that users spend an average of 4,700 rubles [approx. 52 euros] on them.

Retailers can also make money in February on sales of children’s goods. Radio-controlled toys have become more than twice as popular on Ozon. Wildberries noted that parents purchase toy weapons, cars, airplanes and helicopters, as well as various prefabricated models for their little defenders.

Whether he’s going to the army or on a fishing trip

Goods for hunting and fishing — that’s what female customers have paid attention to this holiday. However, even this involves electronic gadgets. “The list of [our] popular items includes an echo sounder and a case for it, a monocular telescope, powerful binoculars, and a set of walkie-talkies,” Ozon’s press service says.

“In the household and garden goods category, sauna accessories (for example, a hat embroidered with the phrase ‘February 23’) and goods for cooking kebabs and barbecue (a set of skewers with lacquered beech handles in a tight protective cover has been among the top sellers) have been purchased the most,” [reports Ozon]. It’s funny that in St. Petersburg and the Leningrad region this year one of the most popular February 23rd gifts will be a set for making homemade liqueurs.

Wildberries’ female shoppers have been no less creative in choosing gifts. They decided that army dry rations are an inexpensive and original option, orders of which have increased by 344% year-on-year. These are gift sets designed to look like a real soldier’s rations. Jumbo-sized dry rations featuring canned food and snacks cost about 1,5000 to 2,000 rubles [approx. 17 to 22 euros].

Traditional values

And yet the popularity of socks and men’s skin care products remains unshakable. In the first half of February, Wildberries saws the number of orders for socks in St. Petersburg increase by 113%, and shaving kits by 150%, while orders for cosmetic care kits rose by 750%, deodorants, by 46%, and colognes, by 157%. The demand for men’s lotions has increased by 100%, while the popularity of shower gels has soared almost ninefold compared to January. Ties (up 95%), belts (up 153%), and wallets (up 144%) are also among popular traditional gifts.

Corporate customers of online stores this year bought sweets for the holidays. According to SberMarket’s b2b department, companies have most often ordered gift sets of Merci candy, coffee and tea in gift packages, and Old Spice, Palmolive, and Gillette skin care sets for employees for Defender of the Fatherland Day this year.

Source: Darya Dmitrieva, Delovoi Peterburg, 22 February 2022. Image courtesy of Wikipedia. Translated by the Russian Reader