Best Russian Brand

Yevgeny Prigozhin. Photo: Yuri Martyanov/Kommersant

Russian businessman, owner of the Concord Group of companies, “Putin’s chef” and confidant of the president, founder of a media empire and the Wagner Group, and one of the most famous people in Russia, Yevgeny Prigozhin now faces criminal charges of organizing an armed rebellion.

Prigozhin was born in Leningrad on 1 June 1961. We know that his mother, Violetta, worked at a hospital, his father died early, and his stepfather Samuel Zharkoy raised the future “Kremlin chef.” Zharkoy also encouraged Prigozhin to ski: his stepson graduated from Athletics Boarding School No. 62, where the swimmer Vladimir Salnikov and the gymnast Alexander Dityatin were his classmates. Prigozhin then enrolled at the Leningrad Chemical and Pharmaceutical Institute, but, according to his own account, he did not finish his degree there.

In 1979, the entrepreneur was given a suspended sentence on robbery charges. According to media reports, in 1981 he was sentenced by the Zhdanov District Court to twelve years in prison for a number of crimes at once, but in 1988 he was pardoned, and in 1990 he was released from prison early.

Beginnings

As Prigozhin himself recounted in an interview, his first business, founded in 1990, was selling hot dogs at the Apraksin Dvor market, the first such outlet in the city. “The mustard was mixed in my apartment, in the kitchen. My mother also tallied the proceeds there. I earned $1,000 a month, and that amounted to piles of rubles,” the businessman said.

In the 1990s, Prigozhin managed Kontrast, a chain of private grocery stores. He launched his future restaurant business in 1995 by opening Wine Club, a bar and shop on Vasilyevsky Island. In late 1996, after meeting the Briton Tony Gere, Prigozhin opened the Old Customs House, which is considered one of the first elite restaurants in Petersburg. According to some reports, his partner in this business venture was Mikhail Mirilashvili, a well-known Petersburg entrepreneur who years later cofounded the VKontakte social media network.

Prigozhin later opened three more establishments: Seven Forty, Stroganov Yard, and Russian Kitsch. In 1998, he opened the restaurant New Island on the used passenger ship Moscow-177, purchased for fifty thousand dollars, which became a popular spot in Petersburg. When Prime Minister Sergei Stepashin and IMF managing director Michel Camdessus visited the city in June 1999, New Island was the only decent place to wine and dine the high-ranking guests.

In 2001, Vladimir Putin dined there with Jacques Chirac, and a year later with George Bush. In 2003, according to media reports, the Russian president celebrated his birthday there. Since the businessman personally served dishes to the president, he was dubbed “Putin’s chef” and “the Kremlin’s chef.”

By that time, Prigozhin had already moved into the catering business, founding Concord Catering in 1995. In 2002, he launched the Damn!Donalds chain of fast food restaurants: the businessman came up with the name himself. The chain was shuttered ten years later, however.

As the businessman recounted in an interview about the success of his catering business, by 2005 he owned “the largest catering company in Russia for ten years running.” “We did all the G8s and the summits,” Prigozhin recalled. From information available in open sources, it follows that the businessman actually did organize a number of banquets for high-ranking guests, including meals at the Russian Federal House of Government.

Buoyed by this success, Prigozhin decided to enter the school meals market. “I decided to try my hand at it and chose a couple of schools on Vasilyevsky Island — No. 10 and No. 18. Of course, it wasn’t a business. I began feeding the schoolchildren airtight-packaged box meals. I set up modern compact kitchens right in the schools — everything fit in a six-square-meter space. At the same time, I carefully researched the topic.”

In the 2000s, Prigozhin went into the construction business. In particular, he built Northern Versailles, a gated mansion community, in Petersburg’s Lakhta district. In 2016, a company belonging to the businessman built the Lahta Plaza [apartment and hotel] complex next to St. Petersburg Tricentennial Park.

In 2016, it transpired that a Prigozhin-affiliated company bought the premises of the Shop of Merchants Yeliseyev, which he had occupied on lease since 2010, after making expensive renovations. By 2015, Prigozhin’s companies had become the largest supplier of food to the Defense Ministry.

In 2018, Vladimir Putin said in an interview with western media, “He is not my friend. I know such a person, but he is not on my list of friends.”

Media Empire

In 2013, it was reported that the Internet Research Agency, which was informally dubbed the “troll factory,” was located on Savushkin Street in Petersburg. Hundreds of people worked on the media holding’s websites. Prigozhin’s connection with the growing media empire was denied by Concord’s press service.

2019 saw the emergence of the Patriot Media Group, which included the Federal News Agency (FAN), Economy Today, Politics Today, and Nation News. Yevgeny Prigozhin headed its board of trustees, but the businessman’s financial involvement in the project was denied.

Western sanctions against Prigozhin were imposed for the first time over the involvement of his media outlets in the information campaign [sic] for the US presidential election.

Wagner

The Wagner Group, a private military company, was founded in 2014. Subsequently, Wagner soldiers were involved in fighting in eastern Ukraine and, later, in Syria. In 2017, the company was placed on the US sanctions list. But [Prigozhin] admitted his involvement in founding Wagner only in 2022. Western countries have claimed that Wagner mercenaries have also operated in Libya, the Central African Republic, Sudan, Mozambique, and Mali.

SMO

Since 24 February 2022 and the beginning of the SMO, Prigozhin gained worldwide fame in connection with the Wagner Group’s actions in Ukraine. Wagner’s troops have been heavily involved in the fighting. Mercenaries recruited among convicts have been actively joining the ranks of Wagner PMC. In March, the businessman claimed that over 5,000 ex-convicts had returned to Russia after participating in combat.

The conflict between the Defense Ministry and Prigozhin rapidly deteriorated in 2022, although friction between the two parties had essentially begun several years earlier.

A year later, in February 2023, Prigozhin publicly voiced dissatisfaction with the lack of ammunition during the battles for Bakhmut (Artemovsk). A campaign entitled #GiveWagnerShells gained momentum on the internet.

On May 10, the businessman, amid rumors of a “shell famine,” publicly announced his willingness to transfer Wagner’s positions in Bakhmut to Chechnya’s Akhmat Regiment at the suggestion of Chechen ruler Ramzan Kadyrov. On May 20, the businessman said that Wagner had taken Bakhmut, and once again made highly critical remarks about the Defense Ministry. Five days later, Prigozhin announced that he was withdrawing his units from the city.

In June 2023, the businessman asked Defense Minister Sergei Shoigu to release the Concord Group from its catering contract in the SMO zone after more than sixteen years of successful cooperation with the Russian military’s kitchens.

Moreover, Prigozhin said that an order that members of volunteer detachments must sign contracts with the Defense Ministry did not apply to the Wagner Group.

Then came June 23. Wagner’s founder made new public statements, triggering criminal charges against him. If convicted, Prigozhin faces up to twenty years in prison.

Source: Irina Kurbat, “Who is Yevgeny Prigozhin?” Fontanka.ru, 24 June 2023. Translated by the Russian Reader


Goods bearing the emblems of the Wagner Group (including chevrons, flags, t-shirts, baseball caps, and sewn-on patches) have been brought back to the “counters” at Wildberries, as our correspondent verified on the evening of June 24.

In the first half of the day, a source at Wildberries told RIA Novosti that the online retailer had bearing removing goods bearing the [private military] company’s emblems and was going to remove them altogether. Later, such goods were hidden by Ozon, where they are still unavailable.

Source: “Wildberries brings back Wagner-branded goods,” Fontanka.ru, 24 June 2024. Translated by the Russian Reader


A search for the phrase “Wagner PMC” on the website of popular Russian online retailer Wildberries garnered 8,736 items, including the fetchingly reimagined Russian tricolor flag, below. This search was performed at 11 p.m. Moscow time on 24 June 2023.

Zenit FC midfielder Wendel has decided not to return to Petersburg due to the situation with the Wagner PMC, reports Sport Express, citing the player’s agent Cesare Barbieri.

“This is definitely a very delicate situation. Wendel will stay in Brazil until the situation improves. The club has already been notified of this. Zenit has reacted understandingly to the situation,” the agent said.

In the 2022–2023 season, 25-year-old Wendel has played twenty-five matches for Zenit in the Russian Premier League, scoring eight goals.

Source: “Zenit football player Wendel afraid to return to Russia,” Fontanka.ru, 24 June 2023. Translated by the Russian Reader

Yesterday’s Top Stories

Good evening, friends. Here are the main news of the day:

— The Gulf of Finland has turned green. What is happening and how is it related to the heat? https://t.me/paperpaper_ru/27596

— Supplies of premium headphones manufactured by Sennheiser, Marshall, Sony and JBL are running out in Russia, Kommersant writes. Here is the rundown on supplies in St. Petersburg: https://ppr.today/9MGEytX

— [Russian online retailer] Wildberries has changed the name on the main page of its website. It now calls itself Yagodki [“Berries”]: https://t.me/paperpaper_ru/27604

iStories talked to [Russian] soldiers traced to shootings and robberies in the Kyiv region. One confessed to everything: https://ppr.today/e3hRqev

— There are 24 free beds for coronavirus patients in St. Petersburg. The authorities will convert two more hospitals to covid wards: https://t.me/paperpaper_ru/27611

— Petersburgers are getting “subpoenas” and telephone calls recruiting them to fight in Ukraine. Those who do not want to fight are asked to sign a “waiver”: https://ppr.today/rY0KrCX

Photo caption: see what the Perseid meteor shower looks like in the countryside near Petersburg: https://ppr.today/GChPNeX

Source: Bumaga (Telegram), 15 August 2022. Translated by the Russian Reader

The Perfect Gift for Defender of the Fatherland Day

The Dendy Junior with a cartridge and detachable controllers

Toys for everyone

On the eve of Defender of the Fatherland Day [February 23], the demand for electronics (game consoles, laptops, tablets) has grown — they are among the most coveted gifts. Ozon said that in mid-February, unit sales of consoles and accessories had increased 2.2 times year-on-year. “Retro consoles have been an unexpected trend in the video game consoles category — they have been the best-selling products. Dendy Junior and Sega Genesis will be nostalgic February 23rd gifts for Petersburg residents,” the retailer’s press service added.

Wildberries has also seen a run on electronics. But electric razors (demand for them increased by 153% in the first half of February) and hair and beard clippers (up by 48%) have been their most popular items.

M.Video-Eldorado told us that headphones and portable acoustics have been trending. In addition, the new digital reality dictates its own rules: gifts that cannot be touched with your hands are becoming more and more desirable. High demand this year has been shown by digital content such as subscriptions to services (videos, books, etc.). Sales of digital codes for games had more than doubled by February 2021 [sic].

Sales on Avito of laptops and smartphones have also increased by 15% and 9%, respectively. You can buy devices for an average of 22,380 rubles and 17,920 rubles [approx. 249 and 199 euros]. Some female Petersburgers decided to make their task as easy as possible and present men not with a specific gift, but with a gift certificate. The Avito press service said that users spend an average of 4,700 rubles [approx. 52 euros] on them.

Retailers can also make money in February on sales of children’s goods. Radio-controlled toys have become more than twice as popular on Ozon. Wildberries noted that parents purchase toy weapons, cars, airplanes and helicopters, as well as various prefabricated models for their little defenders.

Whether he’s going to the army or on a fishing trip

Goods for hunting and fishing — that’s what female customers have paid attention to this holiday. However, even this involves electronic gadgets. “The list of [our] popular items includes an echo sounder and a case for it, a monocular telescope, powerful binoculars, and a set of walkie-talkies,” Ozon’s press service says.

“In the household and garden goods category, sauna accessories (for example, a hat embroidered with the phrase ‘February 23’) and goods for cooking kebabs and barbecue (a set of skewers with lacquered beech handles in a tight protective cover has been among the top sellers) have been purchased the most,” [reports Ozon]. It’s funny that in St. Petersburg and the Leningrad region this year one of the most popular February 23rd gifts will be a set for making homemade liqueurs.

Wildberries’ female shoppers have been no less creative in choosing gifts. They decided that army dry rations are an inexpensive and original option, orders of which have increased by 344% year-on-year. These are gift sets designed to look like a real soldier’s rations. Jumbo-sized dry rations featuring canned food and snacks cost about 1,5000 to 2,000 rubles [approx. 17 to 22 euros].

Traditional values

And yet the popularity of socks and men’s skin care products remains unshakable. In the first half of February, Wildberries saws the number of orders for socks in St. Petersburg increase by 113%, and shaving kits by 150%, while orders for cosmetic care kits rose by 750%, deodorants, by 46%, and colognes, by 157%. The demand for men’s lotions has increased by 100%, while the popularity of shower gels has soared almost ninefold compared to January. Ties (up 95%), belts (up 153%), and wallets (up 144%) are also among popular traditional gifts.

Corporate customers of online stores this year bought sweets for the holidays. According to SberMarket’s b2b department, companies have most often ordered gift sets of Merci candy, coffee and tea in gift packages, and Old Spice, Palmolive, and Gillette skin care sets for employees for Defender of the Fatherland Day this year.

Source: Darya Dmitrieva, Delovoi Peterburg, 22 February 2022. Image courtesy of Wikipedia. Translated by the Russian Reader