Peace Out

A Petersburg developer asked not to use the name “Mir” (“Peace”) in advertising its [new] residential complex. The company decided to refrain from using the word, which had “taken on additional meanings.”

The screenshot of RBI’s request to shutter the name “Mir” (“Peace”) for its new residential complex on Mirgorodskaya Street (Mirgorod Street) in central Petersburg. Ironically, the street itself is named for the city of Myrhorod in Ukraine. Several other streets in the same neighborhood are named after Ukrainian cities, including Poltava, Kharkiv, and Kremenchuk. It should be pointed out that “mir,” in Russian, also means “world” and “peasant commune.”

RBI’s official website still identifies the residential complex as “Mir,” and this is the case on some other real estate resources as well. And yet, for example, one of the largest industry websites, TsIAN, already refers to it as the residential complex “On Mirgorodskaya, 1.”

Our source at the company told Rotunda that the advertising campaign for the complex had not yet been launched. And that was why they asked their partners — i.e., real estate agencies — “to refrain from directly advertising the sites before the official start of sales.”

Officially, RBI had only the following to say about the meanings implied by the word “Mir”: “As for the word itself, ‘MIR’ in this case refers to the location of the house, as well as to the World of Art [Mir iskusstva] art group.”

Source: Rotunda, 8 August 2022. Translated by the Russian Reader


MIR Club House is a world for connoisseurs of beauty in the very heart of St. Petersburg, a striking house featuring original, artistic architecture.

Compositionally, the complex consists of two buildings: a building of varying heights (six, seven, eight and nine floors) containing 243 apartments, and a small six-story building containing 20 apartments. They are united by a street-facing arch and form a closed courtyard.

The apartments offer picturesque views of Feodorovsky Cathedral, the famous “Kremlin wall of Petersburg,” the historical center, and the new business-class quarter.

Sales start soon: https://mir.rbi.ru/

Source: RBI Group, YouTube, 7 July 2022. Annotation translated by the Russian Reader

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