Dostoevsky Is Our Brand

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This is the proposed design for an addition to the Dostoevsky Museum on Kuznechny Alley in Petersburg’s Central District.

Whatever you want to say about the architecture, the worst thing is that the addition would kill the green space and double-exit courtyard between the existing museum, on the right, and the Engineering and Economics Institute (Engecon), on the left.

Unfortunately, the city’s urban planning council approved the proposed design during a recent meeting.

The addition is a legacy, in part, of the late Anton Gubankov, head of the city’s culture committee under Governor Valentina Matviyenko. Mr. Gubankov read a couple of books by Richard Florida and decided the city needed a brand. He thought that brand should be Fyodor Dostoevsky.

Shame on the Dostoevsky Museum for going along with this exercise in rebranding. It’s a complete mockery of everything Dostoevsky stood for, good and bad, and what is left of the city he loved. {TRR}

Image courtesy of Krasimir Vranski’s Facebook page