The restaurant chain Dodo Pizza has decided to open its doors to pets after an incident involving a delivery driver who was fired for covering a stray dog with a branded blanket.
The incident took place in Chelyabinsk. A dog named Dodobonya had been living at the local Dodo Pizza outlet for a year and a half. After a change in management, employees were forbidden from feeding the dog. A delivery man named Mikhail covered the animal with a blanket in the cold and was fired, officially for multiple instances of tardiness.
When the story went public, Dodo Pizza’s social media accounts were flooded with indignant comments and calls to boycott the company. Consequently, the chain’s founder, Fyodor Ovchinnikov, wrote on his Telegram channel that Dodo Pizza would take responsibility for Dodobonya’s care at a shelter, and that the chain’s restaurants would become pet-friendly [sic, in English], meaning that customers would be allowed to bring their pets with them.
“We know that our former delivery man Mikhail had a trusting relationship with the dog. We will not stand in the way of this and are willing to help where appropriate. On behalf of the brand, I would like to publicly apologize to delivery man Mikhail for the rude and inappropriate communication from the pizzeria manager. Quite frankly, this is unacceptable and intolerable for our chain. We will never condone such behavior,” wrote Ovchinnikov.
In addition, Ovchinnikov suggested that delivery man Mikhail return to work at the company, not necessarily as a delivery man, but perhaps to develop programs related to animal welfare.
Manager Yulia, who fired Mikhail, has now been suspended from work, although Ovchinnikov called for an end to the harassment against the woman, who was overwhelmed by a difficult management task [sic].
There can be different reasons for bizarre dismissals. A police officer lost his job for rapping, a teacher for reading anti-Soviet poems, and a Rutube employee for subscribing to a dubious website. Courts sometimes order the reinstatement of dismissed employees—for example, of those made redundant by AI.
Source: Andrei Gorelikov, “Backlash forces Dodo Pizza to apologize to employee fired for caring for dog,” Rabota.ru, 24 February 2026. Translated by the Russian Reader
Dodo Pizza’s parent company, Dodo Brands, relocated its headquarters to Kazakhstan last year.
Source: “Dodo Pizza Founder Apologizes After Employee Fired for Sheltering Stray Dog Sparks Backlash,” Moscow Times, 25 February 2026
From a small restaurant with only one oven in the basement of Syktyvkar in Russia’s far north, Dodo has become the fastest-growing pizza chain in the world. On this week’s Vietnam Innovators podcast, we will join host Hao Tran and Fyodor Ovchinnikov, the founder of Dodo Brands, who is dubbed the “Steve Jobs” of pizza. With over 900 stores worldwide and the ambition to open 1000 more stores in the next 5 years, the success of the Dodo Pizza chain revolves around three core principles. So what are they? What’s the interesting story behind this brand’s success?
Source: Vietnam Innovators Digest (YouTube), 28 June 2023
I have to admit that we won’t become an abstract global company. I’ve come to the conclusion that pure global companies simply don’t exist. American global companies exist. British, French, or Japanese global companies exist. And we also have only one possible way forward—to become a Russian global company. What do I mean by that? All global companies are based upon the culture, values, and human potential of a certain country. McDonald’s is an American company, despite the fact they operate in almost every country on Earth. Starbucks is an American company as well, despite the fact they have almost as many coffee shops in China as they do in the US. And I’ve realized that our only solution is becoming a global company from Russia.
We have to be flexible and multicultural, but our company has to get its talents, first and foremost, in Russia. Here, we’re superstars. We can get the best people, the best engineers, and managers, to advance globally making a cool product. Our goals inspire people to do wonders. In Russia, we’re not just pizza, not just a franchise, and not merely a company. We’re an idea. We live in a large country with strong education and cultural traits that are good for business (enthusiasm, creativity, and energy), and for those that are not so good, we compensate by understanding them precisely (with systemic approach and discipline) and by taking in people from other cultures. Building a Russian global company is also a very inspirational goal.
What does it all mean? Accepting that our HQ, our base of operations, will be in Russia, just like the Pizza Hut’s HQ is in Texas. And we will have strong international offices.
