Wildberries and the War

Photo: Delovoi Peterburg

Enemy drones attacked Wildberries warehouses in Leningrad Region in the early hours of 24 July, reported Alexander Drozdenko, head of Russia’s 47th region.

Governor Alexander Beglov reported that, in Petersburg, “civilian infrastructure on Moscow Highway was targeted.”

The Russian Defense Ministry claimed it had downed 571 Ukrainian Armed Forces drones over Russia’s regions overnight.

Delovoi Peterburg reports below what we know about the latest series of attacks on warehouses in the Petersburg metro area.

Repelling the drone attack in Leningrad Region: Fire in Novosaratovka

Three people were injured and hospitalized in stable condition, Drozdenko said.

“A drone strike caused a fire at Wildberries warehouses in the village of Novosaratovka* in the Vsevolozhsk District,” the governor explained.

In addition, a warehouse belonging to the Severnaya poultry farm in the village of Sinyavino, Kirovsk District, Leningrad Region, sustained damage. No one was injured. Debris from the drone fell onto the grounds of the old hospital, according to Andrei Voropayev, head of the Sverdlov Settlement.

“They’re not letting anyone in there, including us. We don’t know what was there. Just warehouses and more warehouses. Definitely no chemicals. When it was shot down over the Neva, one drone fell on the old hospital in the village. There are only bare walls there, no people, and the firefighters have left,” Voropaev told 47news.

A drone alert was issued in Region 47 at 01:43 Moscow Time on 24 July 2. Drozdenko reported that fifty drones had been shot down over the region. The regional governor lifted the drone threat alert at 06:17 Moscow Time.

“The drone threat in the Leningrad Region has been lifted. Fifty-nine enemy UAVs have been shot down. I thank the anti-aircraft forces for their effective performance,” said Drozdenko.

The Investigative Committee reported that a criminal case had been opened regarding a terrorist act (per Article 205 of the Russian Federal Criminal Code) in connection with “an attack by Ukrainian armed groups on civilian targets in the Leningrad Region.” No further details of the attack were provided in the statement.

Attack on Petersburg: Shushary and Utkina Zavod

The company’s warehouses in Petersburg were also targeted. According to the RWB (Wildberries | Russ) press office, operations at two logistics complexes have been temporarily suspended.

“Operations at the company’s logistics complexes in Shushary and Utkina Zavod (both in Petersburg) have been temporarily suspended. Updates on the resumption of operations will follow,” the press office stated.

The company clarified that there had been no casualties at Wildberries facilities in Petersburg and the Leningrad Region.

Some of the warehouse space and merchandise was salvaged, and a swift evacuation was carried out at the warehouses, such that there were no casualties, Tatyana Kim later reported.

“Dear partners, up-to-date information on the situation is being published on the seller’s website. All our efforts are now focused on redistributing goods across warehouses to ensure more efficient inventory turnover and the economic stability of our partners,” the Wildberries founder wrote on her social media channel.

Eyewitnesses reported that Pyaterochka’s warehouses in Utkina Zavod may also have been hit, but X5 (the discount grocery store chain’s operator) denied this.

“The reports are false. The facility was not damaged and will continue to operate as usual,” X5 told DP.

Governor Beglov reported that efforts are underway to address the aftermath of the attack on a civilian infrastructure facility on Moscow Highway.

“The emergency response headquarters, which I personally head, has been coordinating the work of the municipal services and interagency cooperation,” the governor wrote on Max.

Drivers and eyewitnesses have reported that traffic on Moscow Highway has come to a standstill. The City Transportation Committee announced that, due to the impassability of Moscow Highway, bus lines 179, 192, 196, 197, and 388 have been temporarily rerouted.

“Bus routes Nos. 179, 192, 196, 197, and 388 are running via Danube Boulevard and Sofia Street, then continuing along their regular routes (in both directions). We recommend that residents of Slavyanka take suburban commuter trains. Trains are running every ten minutes,” the transportation committee announced.

Eyewitnesses report major traffic jams in the south and southeast of the city, on the Ring Road and on Sofia Street.

“A massive traffic jam has formed on Sofia Street heading toward the city: it starts past the intersection with Ust-Izhorsk Highway. There is also a major traffic jam on the inner ring road between Murmansk Highway and Moscow Highway; it is caused by the closure of the city-bound exit to Moscow Highway due to roadwork,” reported the city’s Megapolis channel on Telegram.

A live map of the traffic jams in question, in Petersburg’s far south. Image courtesty of Delovoi Peterburg

Residents of a building on Aleksa Dundić Street in the Frunze District were evacuated on the afternoon of 24 July, according to 78.ru. Residents of stairwells 8 through 19 were asked to leave their flats and go outside.

Pulkovo Airport imposed flight restrictions starting at 1:46 a.m. and resumed flight operations at 6:00 a.m. Moscow Time after the drone threat was lifted.

As of that time, over fifty flights had been delayed by two hours or more, and fourteen were waiting at alternate airports. By 8:20 a.m., Pulkovo had handled approximately thirty flights, both arriving and departing. Two flights arrived in Petersburg from alternate airports, according to the VVSS (Northern Capital’s Air Gateway) press service.

“All services are working to fulfill the daily flight plan per the revised schedule,” airport officials said.

UPDATE: As of 9:15 a.m., approximately sixty flights had been dispatched to their destination airports, and seven aircraft had arrived in Petersburg from alternate airports.

During the drone threat, restrictions on mobile communication were in effect in the metropolitan area, with the peak number of complaints occurring overnight.

A chart showing numbers of complaints about loss of mobile phone coverage in the Petersburg area during the 24 July 2026 drone attack. Image courtesy of Delovoi Peterburg

The damage from the attacks on Wildberries warehouses in the Leningrad Region and Petersburg could reach 76 billion rubles [approx. 861 million euros], according to preliminary estimates done for DP by Sergei Semko, lead analyst at Data Insight, conducted preliminary calculations for DP.

Attacks on Warehouses: A Timeline

In recent days, Wildberries warehouses have been targeted by enemy drones. Just yesterday, two logistics complexes sustained damage in Voronezh.

The first attacks on Wildberries warehouses in Russia took place on 18 July. The strikes targeted the company’s facilities in the Tambov and Moscow regions. At least eight people were killed, and more than sixty civilians were injured. Several of the injured were in critical condition.

On the night of 21–22 July, drones attacked large Wildberries warehouses in Krasnodar and Nevinnomyssk, Stavropol Territory. A local state of emergency was declared in Nevinnomyssk. The head of the Krasnodar Territory reported one fatality resulting from an attack on the oil depot in Armavir and provided an update on the condition of those injured at the warehouses in Krasnodar. The Investigative Committee classified the attacks as acts of terrorism. A criminal case has been opened under Article 205 of the Russian Federal Criminal Code.

DP has reported that the drone strikes on Wildberries warehouses have created problems not only for that particular and the sellers collaborating with it. In fact, a new reality has dawned for the entire Russian e-commerce and logistics market. Everyone will have to restructure their internal procedures and come up with new solutions.

Source: Ksenia Malinovskaya, “Drones Attack Wildberries Warehouses near [sic] Petersburg,” Delovoi Peterburg, 24 July 2026. Translated by the Russian Reader

* Here are some snapshots I took of Novosaratovka during a Sunday Cafe expedition there in December 2015:


Russian businesses have been feeling the effects of the war in Ukraine through tax increases, rising costs caused by fuel shortages, and supply chains disrupted by sanctions. Now, there is another risk to contend with: Ukrainian drone strikes on their facilities.

As Ukraine wages a campaign to bring the conflict home to ordinary Russians, it has opened a new front aimed at the online marketplace Wildberries, a pillar of the country’s retail economy and a potent symbol of modern life in Russia.

In recent days, Ukraine has hit five warehouses belonging to Wildberries, a Russian analogue to Amazon, as well as storage sites for other large retailers. Eight people were killed in attacks on Saturday and one person on Wednesday, the Russian authorities said. The strikes on Saturday alone were reported to have wiped out between 6 and 9 percent of the storage capacity of Wildberries.

Ukraine’s long-range strikes on Russian economic targets, including a months-long campaign of attacks on oil processing facilities, are intended to pressure President Vladimir V. Putin to end the war, in part by hampering his ability to finance it. The oil strikes have caused fuel shortages that have led to lines at gas stations, and they could affect the coming harvest season.

Mr. Putin has signaled no intention of backing away from his objectives in the conflict, and the economy, while weakened by the war, is not on the verge of collapse. Still, analysts said that if the attacks on Russia’s business infrastructure continued, the ripple effects could pose severe economic challenges on top of a range of other war-related strains, reducing tax collections and adding to inflation.

Ukraine has targeted Wildberries warehouses in five regions across Russia, including a reported strike early Thursday in the Voronezh region, south of Moscow. A fire at a warehouse in Elektrostal, a city in the Moscow region, took three days to extinguish.

The day after the initial strikes, Russia unleashed the largest missile attack on Kyiv, the Ukrainian capital, since the war started in 2022, firing at least 35 ballistic and hypersonic cruise missiles.

Ukraine has said that its strikes are in retaliation for Russian attacks on its postal delivery hubs and other civilian infrastructure, a yearslong campaign by Moscow that has been far more devastating than Kyiv’s strikes against Russia. A Russian attack last week on a postal terminal in the northeastern city of Kharkiv left three people dead and 20 injured.

President Volodymyr Zelensky of Ukraine has also said that Wildberries facilities are a legitimate target because the company sells goods to the Russian military. The Kremlin spokesman, Dmitri S. Peskov, has denied the accusation.

Wildberries has a policy of not selling military-grade weapons, but it does sell goods used by soldiers, like commercial drones that can be jury-rigged with explosives, as well as fiber-optic cables, tactical clothing and other so-called dual-use items.

The Wildberries attacks have been calamitous for small Russian entrepreneurs who sell goods through the site, the country’s largest online marketplace.

One of them, Timur, woke up on Saturday morning to news that he had lost clothing and shoes worth about $25,000 as a result of the attacks on the Wildberries warehouses in Elektrostal and in Kotovsk, in the Tambov region, southeast of Moscow.

Timur, who was nervous about speaking with foreign journalists when reached by telephone and asked that his last name be withheld to avoid reprisals, said that his main concern was the uncertainty that he and other Russian entrepreneurs now faced.

He said on Tuesday that it was unclear what would happen next “because most likely they are not the only warehouses that will be attacked.”

Hours later, two more Wildberries warehouses that contained his apparel, in the southern Stavropol and Krasnodar regions, were hit by drones. His losses doubled.

Timur said he had been building his business for five years, “and it can just collapse in a week,” he said, a precarity that Ukrainians have been living with for nearly four and a half years.

He warned of the effects on the Russian economy, saying that continued strikes could cause the Wildberries business model to collapse, raising prices and bringing about shortages.

Alexander Kolyandr, director for Europe at the Eurasia Group, a consulting firm, echoed that view.

“The company itself and all the sellers will likely pay less in taxes than last year, and given the size, it might be pretty substantial, especially at a time when the Russian budget is experiencing a widening deficit,” Mr. Kolyandr said.

Additionally, the cost of protecting, rebuilding and insuring the warehouses will be passed on to consumers, he said, contributing to already high levels of inflation.

The attacks on Saturday in the Moscow and Tambov regions destroyed goods worth almost as much as Wildberries’ entire profit last year, according to expert estimates reported by Kommersant, a Russian newspaper, and by Forbes Russia.

The company’s chief executive, Tatyana Kim, promised financial compensation of about $25,000 to families of the workers who were killed and half of that amount to the injured.

At the beginning of the month, Wildberries and another large online marketplace, Ozon, changed their terms and conditions to stipulate that the companies had no legal obligation to compensate for losses caused by drone attacks.

On Wednesday, however, Ms. Kim announced payouts to small-scale sellers who were “most vulnerable.” She did not disclose the amounts.

Many sellers on Wildberries financed their products with loans, including Timur, who told of interest rates as high as 35 percent. Some vendors risk having their bank accounts frozen as soon as next week if they are unable to make tax payments due in the coming days, according to the business newspaper Vedomosti.

A civilian facility like a warehouse can become a lawful military target if it is being used, or is being prepared to be used, for military purposes, said Michael Schmitt, who teaches international law at the University of Reading in England and is a former legal adviser to the U.S. military.

Combatants, he said, must take into account exactly what kind of materials are inside, have a high degree of certainty about the site’s future military use and make efforts to mitigate harm to civilians.

Maria Snegovaya, a researcher at the Center for Strategic and International Studies, said that Russia’s economic slowdown, related in part to Ukraine’s long-range strikes, had coincided with declining levels of support for the war.

But some in Russia said that the increased drumbeat of attacks could rally Russians around their leader.

“The adversary started doing the job of our propaganda, which is to explain to the nation that a real war is underway, and no one can just lie low,” a Russian military blogger, Roman Saponkov, wrote on Telegram. “At first they switched off fuel at the petrol station, now they took on Wildberries warehouses. Next, it will be beer factories and nail salons.”

Source: Valerie Hopkins and Alina Lobzina, “A New Target for Ukraine’s Long-Range Attacks: Russia’s Version of Amazon,” New York Times, 23 July 2026. Since my digital + weekend delivery subscription to the Gray Lady costs me an arm and a leg (to wit, forty dollars a month), I feel no compunction about reposting their articles on this website, which has always been free to anyone anywhere whose government hasn’t banned it (as Russia’s did in 2022). |||||| trr