Morning in a Pine Forest

A morning in a pine forest is luscious in these comfy slippers.

The number of mentions of the military operation in Ukraine in the Russian media and Russian-language segments of social networks has been falling for the second month in a row, as evidenced by the data gathered by Medialogy.

According to Medialogy, a decrease in the number of publications dealing with the military operation has been observed for the second month in a row. If between March 1 and 15, users of social networks made 3.16 million posts [mentioning the war], then in the first half of April they made only 2.46 million (22% less), according to RBC.

Meanwhile, the mention of the war in social networks from May 1 to May 15 decreased by 52% compared to the same period in March, and amounted to 1.52 million messages, according to Medialogy’s figures.

Medialogy used its own proprietary algorithms to count mentions of the word “special operation” in the Russian-language segments of Telegram, VKontakte, TikTok, Twitter, YouTube, OK, Rutube, Likee, Yappy, messengers, blogs, and forums, as well as Instagram and Facebook (which are owned by Meta, a company that has been deemed an extremist organization and banned in Russia) while also excluding other possible synonyms.

Medialogy also recorded a decrease in the number of mentions of the so-called special military operation in the Russian media. In the first half of May, the special operation was the subject of more than 147 thousand pieces. This is 26% less than during the same period in April, and two times less than in March. Between March 1 and 15, more than 305 thousand items [on the war] were published in the media.

In total, in March, journalists dealt with the topic of the military operation in over 572 thousand pieces. In April, this number had dropped to 375 thousand, and from May 1 to May 22, to 214 thousand.

Source: “Military actions in Ukraine mentioned less and less in Russian media,” thinktanks.by, 28 May 2022. Thanks to Paul Goble for the link. Image found in a sponsored ad for Topdrawer on Facebook. Translated by the Russian Reader