Why is this not the case?
Women featured in an ad for the VkusVill supermarket chain, which was removed due to homophobic threats, have left Russia for Spain. Yuma, the head of the family, has written about this on Instagram.
“We are safe, we are resting. We cannot hide our happiness at being a family. […] It was a difficult ordeal for all of us, we are all in rough psychological shape. But the sea, the sun and kindness are healing [us],” she wrote.
Yuma’s daughter Mila has asked [her Instagram] followers for help in finding a job. She writes that she can only work remotely, and receive a salary in euros. “Unfortunately, due to this difficult situation with VkusVill, we were left without work and without a home. […] Now my family and I really need to get settled in Barcelona, we are having a difficult time and we need friends, and maybe your friends’ friends or their friends will help us start a new life in Barcelona,” the post says.
Mila’s Instagram appeal for help finding a job
In late June, the supermarket chain VkusVill published photos of families who are their customers and their favorite products on its website and social networks. Among the photos was a family consisting of a mother, two daughters, and the wife of one of them. After the photos were published on Instagram, users divided into two camps: some called for a boycott of the store and threatened the company and the women with violence, while others supported the campaign.
Four days later, VkusVill deleted the photos, and an apology appeared in their place: “This page contained an article that has hurt the feelings of a large number of our customers, employees, partners and suppliers. We regret that this happened, and we consider this publication our mistake, which manifested the unprofessionalism of individual employees.” The apology was signed by Andrey Krivenko, the chain’s founder, and eleven top managers.
VkusVill’s Instagram apology, along with their image of a “proper” Russian family
The removal of the ad caused an even more violent reaction — users most often called it a “disgrace” and “support for homophobia.” Utopia published different opinions on the incident.
Source: Utopia, 3 August 2021. Thanks to Maria Mila for the heads-up. Translated by the Russian Reader