Making Life Easier for Vegans in Petersburg

Анастасия Емельянова, основатель VegCode
Anastasia Yemelyanova, VegCode founder. Photo courtesy of Sergei Yermokhin and Delovoi Peterburg

A Barcode for Vegans: Petersburgers Develop App for Identifying Vegan Products Through Barcode
Inna Reikhard
Delovoi Peterburg
December 12, 2018

App Interests a Thousand Users in Single Woeek
Petersburgers Anastasia Yemelyanova, Alyona Kabardinova, and Nikolai Dubrovsky have developed the mobile VegCode app (Vegan IT LLC). Made available to users in early December, the app is designed for vegans. It lets shoppers use barcodes to figure out whether or not items in stores contain animal products and have been animal tested. The app currently has a database of 26,000 items marked “vegan” and “non-vegan.” Most of the items are edibles and cosmetics. Household cleaning products will soon be added to the list.

A Growing Segment
As the designers explained, there is a demand for the app, since the number of vegans in Russia has been growing at a rate of fifty percent annually. There are now approximately 150,000 vegans in Russia.

The team has been preparing to expand the app’s functionality by adding a map of vegan shops, cafes, and producers. The app, which operates in Russia and the CIS, will earn money by advertising the services of these businesses.

Attracting Investors
“Unlike Western Europe and the US, the problem of identifying vegan goods is much gnarlier in Russia, because there is not a well-defined system for labeling goods and far fewer speciality magazines,” Yemelyanova explains.

For example, you might find a retail item labeled “Lenten,” but it might not be appropriate for vegans. On the other hand, producers sometimes have no clue their product lines include ethical products.

The startuppers commenced work on the app in early 2018. They raised money on the crowdfunding website Planeta. They also made it to the finals of Philtech Accelerator, winning a 100,000-ruble prize from the Higher School of Economics. The team got another 300,000 rubles from venture investor Alexander Rumyantsev.

Yemelyanova says the hardest thing was compiling the database of retail items marked “vegan.”

“We get information about the content of products from open sources. Our users can also add items via the app. After they are moderated, the new items are listed in the database,” a spokesperson for the company said.

In a week’s time, the nearly thousand users who downloaded the app have suggested 4,000 more items for inclusion in the database.

Prospects
The market for vegan products in Petersburg has been growing rapidly. In 2015, sales were estimated at 80 million rubles [approx. 1 million euros]. In 2017, this figure climbed to 400 million rubles [approx. 5.3 million euros].

Petersburg has several dozen fast food outlets and shops catering to vegans, including Bunker and B12 Vegan Shop.

Petersburg is also home to a small number of vegan producers. Businessman Ivan Ivanov, for example, makes lactose-free dairy products, wheat steaks, and other edibles under the Primal Soymilk brand. Verde produces cheese and curd. Veganov makes soy and vegetable sausages, while Soymik produces soy-based products.

“Petersburg has the most thriving vegan movement in Russia. The city also has a growing number of vegan producers. Mainly, however, these are small businesses in which not a lot of money has been invested. Their products are usually not sold in retail chains, but I think the day when they’ll be sold there is not far off,” says Ivanov.

Ivanov says he had thought himself about making an app for identifying vegan products.

Translated by the Russian Reader

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Give Me Your Datasets!

December 10, 2018

Hi,

I am trying to collect a richer database of all the large protests that have occurred in Russia since 1/1/17, and where they have occurred in space and time.

Our research is to determine the significance of cultural landmarks and locations for protests.

For example, we know 4 large protests occurred on the following day and locations (and we are trying to pin point the approximate time):

datasetBut we would love 100s more records.

By the looks of the attached white paper [there was no “white paper” attached], and the below links, CEPR has tracked over 2,500 protest locations.  I would love to work with the CEPR team doing this research, collaborating in any way we can.

http://cepr.su/category/monitoring-protests/

https://themoscowtimes.com/news/number-protests-russia-spikes-in-2018-researchers-say-63428

“With less than two months to go before the end of 2018, CEPR researchers said they have already recorded over 2,500 protests this year compared to under 1,500 nationwide last year, according to the report published Thursday.”

Thanks,

Mark

______________________

December 10, 2018

Mark,

You introduced yourself in no way, shape or form, and I’m not sure what it is that you’re asking me to do. I’m not an information clearinghouse.

I edit, translate, and write a blog called the Russian Reader, which is not affiliated in any way with the Center for Economic and Political Reform, although I have translated several articles by the center’s director, Nikolay Mironov, over the years.

If you would like to work with the CERP, you would have to send them a letter or call them. Their contact information is clearly indicated on their website.

http://cepr.su/about/

Контакты ЦЭПР:
E-mail: ceprsu@yandex.ruceprsu@gmail.com
Пресс-служба: +7 916 629 5609

If you don’t speak Russian, I would encourage you to learn it before doing research on Russia.
Yours,

The Russian Reader

______________________

December 11, 2018

Dear Russian Reader,

You sound angry. I think what I was asking for was pretty straightforward, and I don’t need to know Russian for what I am looking for.

I am looking for a dataset of protest locations in space and time, which is just simple math.

Have a nice 2019 and thanks for the tip on CERP.

Mark

______________________

And you are obtuse.

You just want a dataset. It’s simple math.

Where did I indicate on my site that I was in the business of handing out datasets I don’t have to people who don’t introduce themselves?

What you were asking for was not straightforward, and you were asking the wrong person.

People who don’t know Russia or Russian probably shouldn’t attempt to do research on it. Because you could have the most precise dataset on Russian protests possible, but it wouldn’t tell you anything about Russia or Russians.

Just as you failed to tell me anything about yourself or why you need this dataset.

______________________

From: Mark
7:18 AM (15 minutes ago)

Whatever.

Sent from Mobile Phone