Russians do not swallow the regime’s propaganda hook, line and sinker, argues Ivan Mikirtumov, but use it to guide their public behavior. Photo by the Russian Reader
Why the Russian President Made Fun of Russian Propaganda
October 22, 2018
Speaking at the Valdai Discussion Club on October 18, Vladimir Putin told his audience the punchline of what would later emerge as a “funny” joke about nuclear war.
Judging by the overall reaction, the joke has been a success.
The genre of the humorous anecdote, including the political anecdote, was typical of the Soviet period, that is, of a communist dictatorship in the midst of the Cold War. Unlike texts and drawings, anecdotes were an oral genre and, therefore, were relatively harmless to disseminate. The technical difficulties of proving someone had told a joke made it a less than reliable tool for snitching on other people. This sometimes had to do with the content. If you wanted to inform on someone who had told you a joke about Stalin, Khrushchev, Brezhnev, the KGB, the Politburo, etc., then likely as not you would have had to quote in writing what you had heard or, at any rate, admit you knew the joke. Under certain circumstances, however, this knowledge could be used against you.
In post-Stalinist times, people were rarely punished for telling jokes. Jokes were widespread in Soviet culture, achieving exceptional heights of wit and observation. Jokes could be used to track public opinion, since they reflected society’s critical self-consciousness. Jokes were a form of feedback, but by virtue of its unique incompetence the Soviet regime ignored them, too.
Everything dangerous, hostile, evil, harmful, stupid, and meaningless is made into a figure of fun when it fails and falls through. People do not laugh at things that are huge and horrible until they are rendered pitiful, proven weak, and shown to be a sham. Stalin gave people little occasion to laugh, because he rarely failed, but the leaders of the late-Soviet period and the entire Soviet system were perfect targets for jokes and other species of ridicule. It is said Brezhnev was smart enough to laugh at jokes about himself, but it was not something he did publicly.
Putin told his audience the punchline of a joke whose opening line we can imagine as an oral exam question at the General Staff Academy, a question asked by the examiner in a room adorned with framed photographs of the commander-in-chief and the Russian Orthodox patriarch.
“Tell me, how will the outcome of a nuclear war differ for Russians and people in western countries?
Why is it that Putin’s answer to this imaginary question might seem funny? What was he ridiculing?
Mentioning heaven, martyrdom, and repentance in a military context in Russia, a country in which cynicism has reigned supreme, is tantamount to a direct attack on official religiosity, as instilled by the regime, a religiosity that has become dreadfully tiresome to everyone. The notion Russians will go to heaven wholesale, whether they believe in God or not, whether they are religious believers of any denomination at all, and whether they are vicious or virtuous, is tantamount to a scathing parody of religious beliefs.
Nuclear war is the business of the military. It thus transpires souls are saved and people canonized as martyrs at the behest of the Russian army’s top brass. With Putin in charge of it, heaven promises to be something like an army barracks, so the entire satire on martyrdom and salvation was performed as a “humorous shtick” of the sort favored by Russia’s siloviki.
What do generals have to say about the soul’s salvation? They say what they are supposed to say, as they gaze at the patriarch’s framed photograph on the wall.
Recently, General Zolotov and the two heroic Russian tourists who took a trip to Salisbury this past March found themselves in the limelight nearly at the same time. We can easily imagine these men holding forth on heaven, martyrdom, and repentance. Putin’s joke was clearly a sendup of the symbiosis between state-imposed religiosity and militarism, a crucial concept in current Russian agitprop.
It is short step from a joke like this to jokes about Orthodox secret policemen, monarchist communists, sovereign democracy, the Kiev “junta,” the US State Department’s vials and cookies, and ritual murders, performed by Jews, of course, on Orthodox babies (and the tsar’s entire family in the bargain), and so on. During the years of Putin’s rule, a whole Mont Blanc of drivel has sprung up, and whole hosts of freaks have come out of the woodwork. It is simply amazing there are still so few jokes about Putin and Putinism in circulation, but now, I imagine, things will kick off, since the main character in these jokes has taken the bull by the horns.
This does not mean, of course, that, by artfully telling his joke, Putin meant to take the piss out of himself and his regime. We are dealing here with the long-familiar militarist bravado summed up by the saying “Broads will give birth to new soldiers,” with the teenage frivolity typical of the siloviki, a frivolity they enjoy acting out.
“We’ll wipe the floor with them,” as they would say.
If, however, Putin was publicly ridiculing the concept behind current state propaganda, we are confronted with a bad joke, a bad joke told to the selfsame ordinary Russians who are targets of the propaganda so ridiculed, while the guy who made the cute joke is the same guy who presides over production of this propaganda and benefits from it.
The rules of the genre have been violated, for now it is the audience, the public that has been ridiculed. Clearly, Russia’s ruling elite despises the people it attempts to manipulate, and the propagandists sometimes laugh themselves silly backstage after they have concocted a particularly nimble con.
I don’t think Russians are gulled by the Kremlin’s propaganda. Rather, they register the messages transmitted to them by the regime as signals telling them what to say and do in certain circumstances. This lovely consensus is destroyed when the concept underpinning the propaganda has been publicly turned into a laughingstock, because people who have been pretending in recent years that they take it seriously find themselves in an awkward situation. They have lost face, having themselves been made ludicrous.
How, then, do they answer the question as to why they played along with the regime in its efforts to gull them? The only plausible explanation for this behavior is shameful thoughtlessness, fear, and impotence, things to which no one wants to admit.
Ivan Mikirtumov is a visiting lecturer at the European University in St. Petersburg. Translated by the Russian Reader